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More traffic to your website means more leads, and if done correctly, these leads convert to customers, which then increases your revenue. Are you interested to know how you can do this for your business?
Advanced Website Strategies can create a customized email marketing strategy for your brand to attract and convert more leads to customers and convert one-time buyers into loyal customers!
Email marketing is a powerful and effective digital marketing strategy that involves sending emails out to an email list of new prospects, previous customers, or a segmented audience so you can persuade them to buy your company’s products or services.
You can use email marketing to grow your brand, promote a new product or service, dish out promos, and remain engaged with your customers. We will discuss this and more later.
We guarantee that our email marketing strategies in Advanced Website Strategies yield excellent results. The email marketing campaigns that we send out contain valuable and visually-pleasing content. We also make sure that we don’t just send them out randomly; rather, they are thoughtfully planned in advance.
Yes, email marketing is quite easy to manage. You have full control of your campaigns, and you are able to build a connection with your target audience since you communicate to them directly. This is one of the reasons why a lot of businesses in the United States prefer to use it.
Definitely. Even with the rise of social media marketing via Facebook, Twitter, etc., email marketing still generates more sales. Every dollar that a brand spends on email marketing results in $40 in sales.
As of the making of this article, email marketing remains the most successful method of gaining leads and building a loyal audience. If done correctly, it can yield up to 4400% ROI!
We recommend you use an email marketing service that can help you create awesome, high-converting email marketing campaigns, so you can focus on doing what you do best, which is running your company.
Take a look at these ten shocking email marketing stats for 2019 and ask yourself why you are letting another minute go by without using email marketing as a revenue driver.
Email Marketing is definitely a science. When it is done correctly, the statistics prove its incredible value.
Email remains one of the tools that are widely used by brands to communicate with their customers. Here are some of the reasons why you need to have email marketing in your digital marketing today:
One of the reasons why email marketing is extremely powerful is the ability to target specific audiences instead of traditional marketing through TV, radio, or print ads, where they have a general audience.
We can customize our email marketing campaign based on your audience’s needs and wants. This results in higher click-through and conversion rates.
Email marketing can help you a great deal in staying top of mind of your prospects and customers. This will allow you to connect with them continuously, no matter what stage of the sales cycle they are in.
We are mindful of the content and promotions that we put out so that your potential customers see the value that your products or services provide for them until such time that they purchase from you.
The beauty of email marketing and digital marketing, in general, is the ability to measure results with ease. Because of this, email marketing agencies can aim for specific goals with their campaigns.
We always monitor our clients’ campaigns, so we are able to send them a report as to which campaigns are thriving and which ones need to be optimized.
We recommend email marketing to startups or companies who have limited marketing budgets since it won’t cost you an arm and a leg. You can do so much with your budget as compared to if you spend it on traditional marketing methods that require printing, postage, advertising costs, etc.
Introduce new leads to your business and your brand. It is the act of turning strangers into friends.
Talking to your leads about what interests them and encouraging them to buy a relevant product or service from you.
Welcoming your new customers or clients and encouraging them to upgrade their experience by purchasing from your business again.
Learn what your customers want to hear more about and what they would want to buy next.
Bring back your old customers when they have fallen out of touch, or the relationship is not existent anymore.
Each step here builds upon the previous step and works effortlessly in transitioning strangers into friends, friends into customers, and customers into repeat customers as well as loyal fans of your business.
Customized Email Marketing Campaigns
We believe that each brand is unique, and so are the needs of your prospects and customers. This is why everything that we include in your campaign is tailor-made for your brand—subject line, main content, calls to action, even the design of the email.
Engaging and Valuable Content
We guarantee that we provide only high-quality, valuable content that your audience will love. We make sure that we mix up the content that we produce, so it doesn’t seem that you’re only selling to them. We want to build rapport, maintain engagement, and/or provide value to them in every email we send out.
Visually-Appealing Design
While the message is the “meat” of your email, the design is also equally important. In fact, you not only need a well-designed layout, but you must also optimize your email for mobile. This is a vital factor as most subscribers immediately delete emails that are not visually-pleasing on their mobile phones.
Automated/Drip Campaigns
We utilize drip campaigns because they are one of the simplest ways to get more sales for your business. This strategy involves sending out a set of emails to prospects and customers over a certain period of time. It is likewise affected by their status and actions.
Email Marketing Strategy
As with any undertaking, we will start by developing a strategy for your brand. It is crucial for us to understand your brand and your audience; that way, we can craft the perfect campaigns for them. In this stage, we discuss and determine the message that will go well with your brand as well as how we will be able to provide value to your target audience. We also lay down a schedule for when we will send out the campaigns and see how your leads will move down your marketing funnel.
Lead Magnets
The second step of our email marketing strategy is to build your email list. To do this, we will work together to create lead magnets that we will use to hook people into giving us their email address. A lead magnet is something that provides value to your target audience, such as pdf guides, checklists, eBooks, a free trial, etc.
Website Call-to-Actions
Now that we have a lead magnet, we need to promote it to the people who visit your website. One way to do this is to implement call-to-actions or CTAs on your website. The copy and the design of your CTAs should be persuasive enough to get them to do the action that you need them to take. We usually use pop-up forms, sidebar forms, or floating headers for this.
Advertising Campaigns
Aside from website CTAs, we also advertise your lead magnets in search engines or social media. For this, we create a custom landing page where the traffic from the ads will be directed. This landing page will have an opt-in form that prospects will be required to fill out. This strategy is guaranteed to help you grow your email list fast.
Email Marketing Software
We use the best and most reliable email marketing software to ensure our clients’ success. However, if you prefer a different email marketing software, we can always integrate our software with yours if we can.
Email Newsletters
We will send out email newsletters regularly to your audience. These newsletters may contain announcements of upcoming events, blogs, case studies, etc. We make sure that these result in high email deliverability, open rates, click-through rates, and conversions.
Email List Maintenance
Another valuable service we offer is email list maintenance. We monitor your email list and remove unengaged subscribers, so they don’t affect your email deliverability, which results in your email going to spam.
Email Marketing Reporting
Part of our email marketing services is providing you a comprehensive monthly report. This report includes the number of subscribers, open rates, click-through rates, and conversions. This data will help us determine the next action that we need to take in order to optimize or scale-up.
While it is true that there are a lot of free tools that you can use to jumpstart on email marketing for your business, you will need to be effective in writing attractive promotions and finding the right timing to push out great campaigns. Of course, as a business owner, you would want to focus on growing your business. This means you need someone to manage your email marketing for you. Well, how about a team of expert digital marketers?
Advanced Website Strategies is made up of professionals who have worked in the industry for over 15 years, having both the experience and education necessary to get the job done right. We have a complete method of setting up email marketing campaigns, and the return is tremendous.
Learn More About: Paid Advertising (PPC)
