It’s no secret that email remains the most common formal means of communication. Emails can prove crucial in moving company marketing efforts. Hence, the increasing need to find the right tool to ensure the best promotional efforts. It is usually challenging to create and run a strong marketing campaign. One of the best ways to achieve that is 

Mailchimp is a marketing tool that enables you to send emails to thousands of recipients at once. For more details on Mailchimp email marketing, don’t hesitate to contact us today! 

Call Advanced Website Strategies At 843-422-7458 Now!

Below are the essential advantages of using Mailchimp email marketing to enable you to further your digital marketing plan:

1. It Is Free For Small Businesses

For a small business that is on the verge of tremendous growth, MailChimp is very beneficial. If your business is only starting up, you can opt for MailChimp’s free version. It is perfect for companies with less than 2,000 subscribers and resending less than 12,000 emails a month.

2. The Interface Is Simple And Customizable

User experience is vital, and it’s why users may opt to use specific software. New users need to have an interface that is well-designed and easy to use. Mailchimp is easy to use and provides a way to customize your email campaigns easily.

3. Detailed Analytics

Monitoring and analyzing email marketing metrics play a crucial role in the success of digital marketing. By using MailChimp, you can get a detailed insight of data that you can analyze and use to your advantage, such as:

• The number of customers who have opened your mail
• The number of customers who are opting out from receiving your mail
• The number of customers that are opting in or subscribing

This information is very crucial to the campaign manager. It helps to know what worked and what needs changing.

5. Ability To Divide Your Mailing List

Mailchimp allows you to divide your mailing list to specific groups so you can easily send emails to different audiences. For example, you can create a group for unresponsive customers and build a re-engagement campaign targeting this mailing list.

6. Grow Your Mailing List And Get New Subscribers 

Every business’s objective is to grow. But growing your business is worth a lot of time and effort. For a startup, you may have an established list of subscribers or none at all. MailChimp can help your list grow through customizable signup forms that can be embedded on your website.

7. Provide Value To Customers

One of the most reliable ways to provide value to your customers is by using discount coupons. You can easily customize Mailchimp’s email templates to use cards for your promotional campaigns.

7. Inbox Preview And Testing

Testing any campaign before its launch is significant. It provides insight and helps you avoid mistakes that could prove harmful. Mailchimp provides an essential inbox preview tool that lets you see how your emails will look for different clients. The testing tool ensures that the emails will look good no matter where it is received.

There are lots of email marketing tools that are far better. However, they require lots of financial investment and vast knowledge in digital marketing. Mailchimp is a reliable marketing tool to help you grow and expand your business, especially for smaller and medium businesses.  

Want to know more and start your customized email campaigns in Mailchimp? The Best Email Marketing Company In Hilton Head, Bluffton, And Savannah And Beyond, Advanced Website Strategies, can take care of all that for you!

Schedule A Free Consultation Today By Calling

Advanced Website Strategies At 843-422-7458!

Advanced Website Strategies
663 William Hilton Pkwy #4309, Hilton Head Island, SC 29928
843-422-7458