The Future Of Email Marketing In 2020 And Beyond
Email Marketing Hilton Head, Bluffton, And Savannah
Most marketers are wondering whether the use of emails will become relevant in the coming years. However, recent research shows that email marketing is far from a dying industry; email remains a top growth driver in businesses and organizations. Are you aware that statistical estimates point to the existence of over four billion email users by 2022? The youth today have more than two email addresses. All these indicate that the use of email will still be a relevant business channel in the future years.
Want to prepare your email strategy to dominate and hit your target in the coming future?
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Email Marketing Trends
Below are marketing trends to consider as you venture into email marketing in 2020 and the future.
People expect email personalization. Email personalization makes your campaign stand out. It also allows you to incorporate specific marketing strategies to add value to subscribers, thereby increasing the likelihood of them buying your product or service. Personalization enables you to create a personalized approach with the customers, meeting their unique needs and interests. To prepare for the future, you need to interact with the customer much better than just asking for their name. You need to be more creative in email personalization. Here are some quick ideas:
- Identify the type of content that your audience likes.
- Use dynamic content to personalize email content.
- Send emails corresponding to the recipient’s time zone.
Email automation is a vital trend if you want to excel in the coming years. With email automation, you can send personalized emails to a customer list at a given time and in certain regions, giving you more time to focus on your company’s areas. You can set automated emails to send when customers log on your site, make purchases, and subscribe to your services. Email automation relies much on personalization; thus, it is an effective way to meet your audience’s needs.
Merely adding a simple video to your email title can push your open rate, earning you 2-3 more clicks. Personalized videos prepare you for the future of email campaigns, thus, making you stand out. Customers prefer watching videos to reading plain text; therefore, video content is on the rise. If you are worried about the files’ size, you can opt for gifs or animated PNF optimized for mails. It provides accessibility without compromising on the quality of campaigns.
Today, three out of five people use smartphones, which contribute to more than half of the email traffic. As a result, most people use mobile phones to access emails and websites. You need to ensure your campaign is optimized for mobile screens to reach a wider audience.
To completely engage customers in 2021, you should consider creating an interactive email campaign. It combines entertainment and functionality to inspire action. For instance, with the rising trend in the use of dark mode, you should ensure your marketing strategy is interactive with the dark mode experience.
The Best Email Marketing Company In Hilton Head, Bluffton, And Savannah And Beyond!
Advanced Website Strategies will help make your email marketing strategy ready for 2021 and the coming future. We can work on your campaign’s mobile design, personalize your emails with the customer’s need to give you the best results.
Advanced Website Strategies delivers kick-ass online marketing to companies in Hilton Head Island, Bluffton, and surrounding areas. Besides email marketing, we also offer website development, SEO, online marketing, content marketing, lead generation, and more.
Contact Advanced Website Strategies At 843-422-7458
To Get Started On Your Email Marketing Campaign!
Advanced Website Strategies
663 William Hilton Pkwy #4309, Hilton Head Island, SC 29928