Know what you want people to do with your content (like, comment, share or click through to your website).
Know what awesome content you will provide (a content-rich blog post, free download, research on your area of interest, how to information, resource list).
Know what you want your audience to do at the destination (subscribe, download, purchase, comment, write a review).
Make sure to use your visual content across many social media platforms all having a Call To Action (CTA) that leads back to your website and “cross pollinates” to other social media and Web 2.0 platforms.
Use and optimize your videos and place them on YouTube and other video platforms like Vimeo and Daily Motion.
Create Infographics with websites likely and create awesome relevant emotionally driven content that leads back to your website.
Create a keyword-rich description for each visual asset along with a CTA to your website.
Make sure you have it posted to Pinterest, Facebook, Twitter, YouTube, Blogger, Tumblr, Instagram, Slideshare, Tumblr and LinkedIn.
This will create a “big wave” of results-driven visual content on-line that leads back to you. Google loves this.
Create a Slideshare account with a full profile including your website address and continue adding high quality images with descriptions to it using well thought out campaigns.