For many people , social networking sites are a way to strengthen personal connections with friends and family, colleagues, or even potential employers.
Beyond personal networking, social networking sites allow your business to engage with potential customers on an individual level. The nature of social network platforms also means that when people interact with your brand, their activity is broadcasted to their own network which means greater (and possibly viral) exposure for you.
This increased exposure may not immediately translate into a direct sale for your product or service but it may result into future sales to buyers who have already become familiar with your brand. Whether you are a small business or a bigger business that is already established, social networking sites level the playing field.
Facebook – Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year. (Source: Facebook as of 4/27/16)
1.09 billion people log onto Facebook daily as of March 2016, which represents a 16% increase year over year (Source: Facebook as 4/27/16).
There are 1.51 billion mobile active users as of March 2016 (Source: Facebook as of 4/27/16); an increase of 21 percent year-over-year.
Twitter – Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at Twitter.
Twitter supports over 35 languages.
Pinterest –Pinterest has grown into a marketing powerhouse with new features like profile pages, Rich Pins, enhanced search, and Promoted Pins. Now approaching its fifth year, the popular discovery, sharing, and storage tool is a social staple for consumers and brands alike. But despite its success, there are still a lot of things you might not know about the platform.
LinkedIn – 433 million users. LinkedIn is one of the older Social Media sites that has the corner on professional social media network.
YouTube – YouTube is the second most viewed website in the world (first is Google and third is Facebook)
Use the most highly targeted advertisement platform available on the internet. Make sure to post your optimized videos to your Facebook page along with the link to your website.
Use hashtags to group tweets, drive engagement and research. Use hashtagify.me to find excellent relevant hashtags.Tweet your top content several times or schedule it for ease. Use Google Alerts along with twitterfeed.com to assist with continual relevant tweets. Encourage retweets and social sharing using TweetThis (WordPress plug-in).
Convert your account to a business account (http://business.pinterest.com) and verify your Pinterest account for trustworthiness. Use only photos, images and infographics that will inspire, show value and give solutions to needs. Create boards and pins that demonstrate pinnacle ideas, themes and concepts in addition to your products and services. Drive repins and web traffic with effective pin descriptions and use a full URL back to your website content. Use videos: Pinterest supports videos from YouTube and Vimeo (USING AN EMBED RATHER THAN A URL for optimization purposes).
Filling out the profile page correctly with the correct descriptions are critical with LinkedIn. Make sure to add relevant keywords and your achievements. Use high quality professional images. Add visual content like images, videos, infographics and even Slideshare presentations (LinkedIn owns SlideShare) to showcase your achievements. Have all of the employees of your company join LinkedIn so more links and expose are attached to the company name.
Want to Discuss more?
Have a project you want us to get started on right away?
Give us a call 843-422-7458 or send us message, we’ll get back to you within 24 hours.